You have a beautiful vacation home and would like to market it, but don’t know where to start? In this article, we show you how you can market your vacation home and thus keep it fully booked even in the low season. We also concentrate on marketing to business target groups.
How do I market a vacation home?
Marketing your vacation home starts with thorough preparation. First of all, you should be clear about who your target group is. Would you like to rent your vacation home to families or rather to business travelers? Once you have defined your target group, you can align your marketing strategy accordingly.
How do I fill the off-season? Especially in the low season, it can be difficult to fill the vacation home to capacity. Here, it makes sense to make special offers to attract the attention of potential guests. For example, you could offer discounts or include a free breakfast or dinner.
Which marketing expenses are worthwhile for marketing a vacation home?
Professional pictures
When it comes to marketing your vacation home, you should also invest in professional pictures and stylish furnishings. Pictures are the first thing potential guests see of your vacation home and can make the difference between a booking and a rejection. It is therefore worth hiring a professional photographer to take appealing photos of your vacation home.
Furnishings
The furnishings of your vacation home also play an important role in attracting potential guests. A chic and modern design can help make your guests feel comfortable and welcome. Focus on details that make your vacation home stand out, such as a cozy seating area, a whirlpool or a large garden.
Of course, these investments come at a cost, but they can pay off in the long run by attracting the interest of potential guests and increasing your booking numbers.
Investment in platforms
The choice of the right platforms plays a decisive role here. There are many booking portals such as Airbnb, Booking.com, FeWo-direkt or HomeAway or meetreet where you can present and rent out your vacation home. It is important to select the platforms that appeal to your target group and are also suitable for your vacation home. You should also pay attention to the fees and conditions of the individual platforms. Here, platforms with a high-quality target group (such as business customers) are particularly preferable. An investment in better placements can be helpful, especially at the beginning.
Search engine optimization as a vacation home
Another important aspect is search engine optimization (SEO). By optimizing your website for search engines such as Google or Bing, you can ensure that potential guests can find your vacation home quickly and easily. A good SEO strategy includes selecting the right keywords, optimizing meta tags and headings, and creating high-quality content. Local SEO measures can also help your vacation home to be found by guests in your area.
Which platforms should I use to market my vacation home?
There are many platforms that you can use to market your vacation home. We present three options below:
Marketing via regional sites
It can be worthwhile to advertise on regional sites (such as the municipality or region) to attract guests who want to visit a particular region. These sites often offer targeted advertising opportunities to publicize your vacation home in the region.
Marketing to private customers via booking portals
Booking portals such as AirBnB, Fewo-Direkt or Booking.com are very popular and offer a wide reach. However, it can be difficult to stand out from the competition. One possibility is to point out unique features of your vacation home that other accommodations do not have. High commissions for each booking reduce the profit considerably. If you are convinced by a platform, it is therefore better to pay an annual fee. At meetreet we do not charge commission for houses with less than 10 rooms.
Marketing to business target group
Meetreet is a platform that specializes in small to medium-sized teams from companies. Here you can market your vacation home specifically to this target group and thus achieve a higher occupancy rate in the low season. Times from Monday to Thursday outside the vacation periods are particularly popular. For business travelers, higher prices are often available.
Here you can present yourselves as hosts and draw attention to your unique offers that are specially tailored to the needs of business travelers.
Do I need a website?
Having your own website can help your vacation home to be found more easily and you can further expand your marketing strategy. Here you can present photos, reviews and offers and accept bookings directly.
How do I get more bookings for my vacation home? One way to get more bookings is to ask your guests to leave reviews. Positive reviews are the best marketing and can help to make your vacation home more popular with potential guests. You should also update your offers regularly and draw attention to seasonal specials. A fast response time to inquiries and bookings can also help to make your guests feel comfortable and welcome.
Conclusion: Marketing a vacation home
Marketing your vacation home requires a smart strategy and the use of the right platforms. Through targeted marketing to business target groups on meetreet, you can also achieve a higher occupancy rate in the off-season and thus increase your income. Remember that having your own website and positive reviews can help make your vacation home more popular with potential guests. Also use offers to arouse the interest of potential guests and always stay on the ball to further optimize your marketing strategy.
We hope that this article has helped you to improve your marketing strategy for your vacation home and that you can also address a business target group on meetreet. We wish you every success with your rental!
